☆企业宗旨（Enterprise purpose）:   

自强不息，同舟共济

Unremitting self-improvement to pull together in times of trouble

☆经营理念(Business philosphy):    

竞争实现发展，合作方能共赢

The competition to achieve development ,cooperation and win-win

☆服务理念(Service concept):   

忠诚的顾问，最具价值的服务

The loyal advisors,the most valuable services

☆核心价值观(Core values):   

诚信、公正、有爱、创新

Honesty,fairness,friendliness,innovation

☆管理目标(Management objectives):     

权责分明、目标清晰、 协同有序、快速高效

Accountability,clear objectives, coordinated and orderly,

rapid and efficient